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The Best Work You May Never See: Director Andreas Nilsson, Anomaly London Take Train Ride Home For LNER

By

Robert Goldrich
Monday, Mar. 11, 2019

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Director Andreas Nilsson of Biscuit Filmworks and agency Anomaly London team to take us aboard the LNER East Coast London railway. This hero :60 TV spot depicts a series of unexpected characters all flung together on a homeward bound train ride. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel. 

Craig Ainsley, creative director, Anomaly, said “There’s something about getting the train home. And there’s something about the wonderful people and places of the East Coast. Our new film aims to capture the feeling of being tucked away in a lovely LNER train carriage whilst being whisked homeward across the glorious East Coast landscape.”

Credits

Client LNER Agency Anomaly London Oli Beale, executive creative director; Craig Ainsley, creative director; Conrad Swanston, Alex Bingham, creatives; Alen Grebovic, TV producer; Soraya Phipps, assistant TV producer. Production Biscuit Filmworks Andreas Nilsson, director, Kwok Yau, producer. Editorial Cut + Run Ben Campbell, editor; Jo Lewandowska, assistant editor. VFX/Post The Mill Jonathan Wesley, VFX lead; James Beck, postproduction producer. Sound Grand Central Recording Studios Munzie Thind, audio engineer.

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