The Best Work You May Never See: Director Christie, And Rising, BlindPig Conjure Up "Family Monsters"


Robert Goldrich
Monday, Jan. 14, 2019


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Marking the 150th anniversary of the Family Action charity, this campaign from agency And Rising aims to get Brits talking about family pressures such as mental health, financial troubles, and parenting struggles--which manifest themselves as animated monsters in a centerpiece 90-second lie-action/animation film directed by Duncan Christie of Great Guns.

These shadowy, animated beings observe silently as families struggles with isolating issues such as post-natal depression, poverty, alcoholism, and communication breakdown.

Christie and cinematographer Nanu Segal (Bohemian Rhapsody) worked in close collaboration with BlindPig, the animation arm of Absolute Post, to create a seamless combination of live-action and animation elements. 
“Family Monsters” is playing online and in Picturehouse Cinemas across the U.K.


Client Family Action Agency And Rising Julie Herskin, Scarlett Montanaro, creatives; Will Thacker, executive creative director; Anna Carpen, creative partner; James Faupel, producer; Jack Carrington, strategy director; Samuel Guillotel, Sam Barcham, Matt Longley, design. Production Great Guns Duncan Christie, director; Laura Gregory, exec producer; Tim Francis, producer; Nanu Segal, DP; Hannah Boulter, art director; Joseph Crone, wardrobe. Editorial Stitch Max Windows, editor. Visual Effects/Animation BlindPig @ Absolute Post, London Belinda Grew, post producer; Ric Comline, postproduction creative director, compositor; Dominica Harrison, Niall High, Christine Peters, creature design and animation; Elliott Platt, 2D; Matt Turner, colorist.  (Toolbox: pen & paper, Photoshop, TV Paint, After Effects, Cinema 4D, DaVinci Resolve) Music Johnny Parry Sound Design Factory Studios Jon Clarke, sound designer

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