Thursday, June 20, 2019
You are here:

The Best Work You May Never See: Director Colin Tilley, BETC, Driver Yelamos Navigate Slithering Road For Peugeot

By

Robert Goldrich
Monday, Jun. 3, 2019

390 views

Log in or register now!

The fastest snake on earth, 100 drones and a stunt driver up to the challenge: Peugeot and agency BETC put the precision of the new 508 SW to the test by scanning a snake’s movements to create the snakiest road in the world using drones.

During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test.

David Martin Angelus, creative director at BETC, said, “We searched for the windiest road in the world. After searching for over a month, we realized that none of these roads were challenging enough for the new Peugeot 508SW. So we decided to create our very own road. The snakiest road in the world.”

And nothing is snakier than an actual snake. That’s why BETC decided to create the world’s “snakiest road” using an actual snake. The movements of a Bull Snake, one of the world’s fastest snakes, were scanned with a 3D scanner. Then, with the help of “Dronisos,” a company that specializes in synchronized drone flying, the movements of the snake were exported into a flying software that modeled the first road entirely formed by hundreds of flying drones that perfectly recreated the snake’s movements and thereby created a winding road that moves in real-time.

A constantly moving and changing road that comes alive with random twists and turns, as unpredictable as those of a snake, demands a driving precision that is out of the ordinary. San Yélamos, a professional stunt driver, had to navigate the road without hitting any of the drones. A challenge she was able to overcome with the help of the new Peugeot 508SW and its i-Cockpit that boosts an exceptional performance handling.

“The World’s Snakiest Road” was produced by Phantasm and directed by Collin Tilley, known for his music video work.

Credits

Client Peugeot Agency BETC Paris Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Annaëlle Foy, Mathilde Sikorsky, agency management; Rémi Babinet, Antoine Choque, executive creative directors; David Martin Angelus, creative director; Thomas Defert, art director; Olivier Mille, copywriter; Guillaume Martin, head of strategy; Karim Naceur, global head of production; Thibault Blacque-Belair, sr. creative producer; Arthur Cantin, creative producer. Production Phantasm Colin Tilley, director; Erik Sohlstrom, DP; Gary Farkas,  head of production. Postproduction Nightshift Sound General POP Christophe Caurret, music creative director. Music Song: Namesnake & Drone Sylvain Rety, Chris Hollis, composers. Publisher Ultra Schmooze Santa Julia Performer San Yelamos

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 20, 2019

Design-driven production company Sarofsky has added Ben Strang to its...

Thursday, Jun. 20, 2019

The work selected for this year’s Saatchi & Saatchi New Creators...

Wednesday, Jun. 19, 2019

On day 3 of the Cannes Lions, gender equality and pushing back against sex...

Wednesday, Jun. 19, 2019

The Television Critics Association (TCA) has unveiled the nominees for the...

Wednesday, Jun. 19, 2019

Production designer Mark Hutman is no stranger to the Emmy derby, having...

Tuesday, Jun. 18, 2019

The two top winter sports crowned their champions as summer neared,...

Recent SPW Releases

Wednesday, Jun. 19, 2019

Anybody who thinks the Chicago Symphony Orchestra experience is meant for...

Tuesday, Jun. 18, 2019

Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based...

Tuesday, Jun. 18, 2019

Red Giant today announced VFX Suite , an all-new suite of keying, tracking...

Tuesday, Jun. 18, 2019

Production company and content creation studio HOSTAGE FILMS has signed...

Tuesday, Jun. 18, 2019

The principals of London-based creative technology company Splash...

MySHOOT Profiles


Cinematographer
John Komnenich
Director, Editor
Angel Soto
Director
Award Winning Writer-Director with International Experience
Director, Writer

MySHOOT Company Profiles

Top