The Best Work You May Never See: Director Colin Tilley, BETC, Driver Yelamos Navigate Slithering Road For Peugeot

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Robert Goldrich
Monday, Jun. 3, 2019

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The fastest snake on earth, 100 drones and a stunt driver up to the challenge: Peugeot and agency BETC put the precision of the new 508 SW to the test by scanning a snake’s movements to create the snakiest road in the world using drones.

During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test.

David Martin Angelus, creative director at BETC, said, “We searched for the windiest road in the world. After searching for over a month, we realized that none of these roads were challenging enough for the new Peugeot 508SW. So we decided to create our very own road. The snakiest road in the world.”

And nothing is snakier than an actual snake. That’s why BETC decided to create the world’s “snakiest road” using an actual snake. The movements of a Bull Snake, one of the world’s fastest snakes, were scanned with a 3D scanner. Then, with the help of “Dronisos,” a company that specializes in synchronized drone flying, the movements of the snake were exported into a flying software that modeled the first road entirely formed by hundreds of flying drones that perfectly recreated the snake’s movements and thereby created a winding road that moves in real-time.

A constantly moving and changing road that comes alive with random twists and turns, as unpredictable as those of a snake, demands a driving precision that is out of the ordinary. San Yélamos, a professional stunt driver, had to navigate the road without hitting any of the drones. A challenge she was able to overcome with the help of the new Peugeot 508SW and its i-Cockpit that boosts an exceptional performance handling.

“The World’s Snakiest Road” was produced by Phantasm and directed by Collin Tilley, known for his music video work.

Credits

Client Peugeot Agency BETC Paris Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Annaëlle Foy, Mathilde Sikorsky, agency management; Rémi Babinet, Antoine Choque, executive creative directors; David Martin Angelus, creative director; Thomas Defert, art director; Olivier Mille, copywriter; Guillaume Martin, head of strategy; Karim Naceur, global head of production; Thibault Blacque-Belair, sr. creative producer; Arthur Cantin, creative producer. Production Phantasm Colin Tilley, director; Erik Sohlstrom, DP; Gary Farkas,  head of production. Postproduction Nightshift Sound General POP Christophe Caurret, music creative director. Music Song: Namesnake & Drone Sylvain Rety, Chris Hollis, composers. Publisher Ultra Schmooze Santa Julia Performer San Yelamos

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