The Best Work You May Never See: Director David Denneen, Ogilvy Fill "Bucket" With Nostalgic Flavor For KFC, Australia
Celebrating 50 years of KFC, “Bucket” is a charming, nostalgia-tinged look into Australian life in the 1960s and how KFC redefined “dinnertime”.
Directed by David Denneen of Filmgraphics Entertainment for Ogilvy in Australia, “Bucket” takes the audience down memory lane back to April 1968. Opening on a dreary dining room, a young boy and his conservative aunt are about to embark on an unappetizing meal. Just before their first bite, his older brother arrives with a huge bucket of tantalizing crispy KFC drumsticks. In a hilarious moment the boy decides to ditch his meal for the “Bucket,” tasting KFC for the first time. Dinner will never be the same again.
Client YUM! Restaurants International/KFC Agency Ogilvy Australia Shaun Branagan, creative director; Lewis Aramayo, copywriter; Simon Dalla Pozza, art director; Amanda Bennie, sr. producer. Production Filmgraphics Entertainment David Denneen, director; Anna Fawcett, exec producer; Russell Boyd, DP; Toby Denneen, editor.