The Best Work You May Never See: Director Gustav Johansson Forms "Family Bond" With Volvo
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Robert Goldrich2284 views
Gustav Johansson, founder of new-land, a production house with bases of operation in Stockholm, Copenhagen and London, directed this “Family Bond” spot for Volvo based on an idea he presented directly to the auto manufacturer.
Starring a five-year-old boy and his mom, the spot is driven by the perspective of the lad as he witnesses and interprets the joys and hectic nature of everyday life in his family. This leads him--and us--to see the value of each moment, the time spent between parents and kids. The youngster’s revelation underscores Volvo’s policy to offer paid parental leave to all its workers so they can make the most of time with their loved ones, particularly their children.
For the spot a “360-degree” set was created where the boy could go anywhere and the crew could follow.
Client Volvo Andreas Malm, global chief creative officer; Nicolas Peyrau, creative director. Production new-land Gustav Johansson, director; Erik Torell, Sophie Tamm Christensen, exec producers; Moa Looft, producer; Charlotte Hurtig, line producer; Niklas Johansson, FSF, DP; Johanna Borggren, stylist; Rebecca Nilsson, hair & makeup; Simon Wallin, set design. Casting 3rd Space Management Helin Honung. Editorial Cabin Emma Backman, editor. Color Grade WGT Joakim Rissveds, colorist. Audio Apear Edvard Saare, sound. Music Hannes--”When The City Sleeps,” instrumental, Universal Online Studio Fyr, Petter Lindholm Film Lab Focus Film