The Best Work You May Never See: Director James Lees, Publicis Conseil Shake Off Parkinson’s Disease
This film takes us through the life of Tom, sharing key moments--both good and bad--that made him tremble. Being bullied as a boy, his first romantic encounter, a car accident, the birth of his child.
But when he gets older and he is stricken with Parkinson’s Disease, his tremor is no longer due to emotions--and it doesn’t stop.
A supered message appears which reads, “Only life’s emotions should make us tremble.”
Directed by James Lees through production house LA PAC for Paris agency Publicis Conseil, this PSA for ICM (Institut du cerveau et de la moelle épinière/the Brain and Spinal Cord Institute) is designed to raise awareness of Parkinson’s and drum up donations to help combat it.
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