Thursday, December 14, 2017
You are here:

The Best Work You May Never See: Director Kiran, Innocean USA Visit "Alma Mater" For Atomic Candy

By

Robert Goldrich
Friday, Sep. 22, 2017

1733 views

Log in or register now!

Kiran, who earned inclusion into SHOOT’s New Directors Showcase earlier this year, helmed this short out of agency Innocean USA for client Atomic Candy, a charming old-fashioned, nostalgia-filled candy store in the Dallas Metropolitan area. 

Titled “Alma Mater,” this long-form ad--produced in-house by Innocean--features an elderly man who visits his old high school which is dilapidated and disheveled. Everything is past its prime, except for some old chewing gum which he stuck under his desk back when he was a lad. To his surprise, the wad of gum hasn’t lost its flavor. Appearing on screen is a tagline which reads, “Your gum is waiting for you”--at Atomic Candy which has "everything your mouth desires."

Timed to tie into National Chewing Gum Day on Sept. 30, the piece will run in movie theaters in Denton, Texas.

Credits

Client Atomic Candy Agency Innocean USA Eric Springer, chief creative officer; Kiran Koshy, creative director; Madhu Kalyanaraman, writer. Production Innocean Kiran, director; Mike Jensen, DP; Amy Krause, producer; Liz Bedore, production assistant; David Clements, locations. Editorial PostOp, Dallas Adam Henderson, editor. Music Dustin Ballard Audio LSD/Lime Michael Anastasi, Kai Paquin, sound designers/engineers Color/Finish Mike Jensen, colorist  Voice Brad Whetmore Principal Talent James Rubiner

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73354/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73354/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73354/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73354/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Dec. 14, 2017

Disney is buying a large part of the Murdoch family's 21st Century Fox for...

Thursday, Dec. 14, 2017

"The Post " is kind of like the Yankees of movies. A Steven Spielberg...

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Wednesday, Dec. 13, 2017

Integrated content studio Humble has signed Dutch director Ismael ten...

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Recent SPW Releases

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Wednesday, Dec. 13, 2017

LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 5th Annual...

Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Wednesday, Dec. 13, 2017

Nominees for the 24th Annual Screen Actors Guild Awards® for outstanding...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...

Top