The Best Work You May Never See: Director Malik Sayeed, Haymaker Team To Tell Amy's Story Of Opioid Addiction

By

Robert Goldrich
Tuesday, Jun. 19, 2018

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In this Ad Council/Truth Initiative PSA, director Malik Sayeed of production house Little Minx tells us Amy’s story for ad agency Haymaker.

Amy shares with us her tale of opioid addiction, which began when she had knee surgery. Doctors kept giving her Vicodin and she was hooked as we learn that opioid dependence can happen just after days.

We then see how far Amy will go to get a prescription as she unclicks her seat belt and delibertely crashes her car.

Credits

Client Ad Council/Truth Initiative Agency Haymaker Jay Kamath, founder, chief creative officer; Matt Johnson, founder, chief strategy officer; Andrew Tucci, executive producer; Kimberly Ong, designer. Production Little Minx Malik Sayeed, director/DP; Rhea Scott, Helen Hollien, exec producers. Editorial Arcade Paul Martinez, editor; Pete Dandrea, assistant editor; Damian Stevens, exec producer; Adam Parker, producer. VFX Timber Jillian Lynes, VFX producer; Kevin Lau, designer.

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560x349

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