The Best Work You May Never See: Director Martin Werner, Åkestam Holst Believe For IKEA
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Robert Goldrich2101 views
Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you.
In this spot, set to a cover of the Monkees classic “I’m a Believer,” we see everyday examples of creativity and persistence, and that the process can be just as important as the goal.
The film is directed by Martin Werner, produced by Bacon, and made with Åkestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal. (Werner is repped in the U.S. market by RESET Content.)
Client IKEA Agency Åkestam Holst, Stockholm Leila Widgren, producer; Eva Wallmark, Jesper Holst, art directors; Mark Ardelius, Rickard Beskow, copywriters. Production Company Bacon Martin Werner, director; Mette Jermiin, Samuel Cantor, exec producers; Axel Herrlin, producer; Tobias Reiner, 1st AD; Alina Gron, production manager; Juel Akervold, production coordinator; Louise McLaughlin, DP; Johan Broome, production designer; Rebecca Cohen, wardrobe. Casting Valin Casting. Postproduction Simon Ponten, editor; Max Stromberg, colorist. Online Gangsters Jonas Jaderholm, online. Sound Design Magnus Anderson-Lagerqvist, sound designer. Music Music Super Circus Markus Bergkvist, music supervisor.