Thursday, April 19, 2018
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The Best Work You May Never See: Director Randy Krallman, BBH NY Provide Seamless Dining Experience

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Robert Goldrich
Wednesday, Apr. 19, 2017

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In this latest installment of the BBH NY-created “How New York Eats” campaign, NYC food delivery service Seamless celebrates the diversity of New York’s food scene. But the amazing variety of authentic food from different countries and cultures comes with a price--long restaurant lines which have diners waiting an inordinate amount of time to be seated.

Randy Krallman of Smuggler humorously depicts this situation in “Melting Pot,” based on the insight that the massive and diverse population of NY brings us the joy of different foods and the ordeal of overly crowded eateries.

Seamless, though, is the solution, bringing a diverse range of delicious food straight to your door.

Credits

Client Seamless/Grubhub Agency BBH New York Daniel Bonder, Dave Brown, creative directors; John Patroulis, creative chairman; Taylor Marsh, Diego Fonseca, Casey Schweikert, Liz Loudy, creatives; Bruno Borges, head of design; Christina Carter, sr. producer; Rachel Freed, producer; Alex Beerden, strategist. Production Smuggler Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers. Ian Blaine, line producer; Manuel Ruiz, DP. Editorial Cut+Run Robert Ryang, editor; Natalie Kasling, assistant editor; Lauren Hertzberg, exec producer; Eytan Gutman, producer. VFX Method Studios Color Company 3 Tom Poole, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music/Sound Design Mophonics

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