Wednesday, May 23, 2018
You are here:

The Best Work You May Never See: Director Scott Lyon Teams With mcgarrybowen, London, On Honda's "Karaoke"

By

Robert Goldrich
Wednesday, Aug. 2, 2017

1566 views

Log in or register now!

Part of Honda’s new pan-European campaign, this spot titled “Karaoke” from mcgarrybowen, London, features five vehicles: the exhilarating NSX, the stylish CR-V, the sporty HR-V, the versatile Jazz and the dynamic, all-new Civic 5 door. 

Directed by Scott Lyon of Outsider, the :30 shows the cars driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic “Over the Rainbow,” a song about how “the dreams that you dare to dream, really do come true”. 

As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience. The technique combined with the epic song almost wills the audience to sing along.

The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the global brand slogan: “Honda. The Power of Dreams.”

Credits

Client Honda Agency mcgarrybowen, London Paul Jordan, Angus Macadam, executive creative directors; Simon Connor, Stephen Cross, creative team; Sasha Mantel, producer. Production Outsider Scott Lyon, director (repped in the U.S. by Park Pictures); Zeno Campbell, producer; Tom Townend, DP. Editorial Art Jones, editor. Postproduction ETC Matt Williams, Jessica Easton, post producers; James Sindle, lead CGI; Giles Cheetham, Taran Spear, lead Flame and lead Nuke; Seamus O’Kane, colorist. Sound Design Strings & Tins Will Cohen, sound designer. Music Supervision Soho Music  Music Track: “Over the Rainbow,” EMI Music Publishing. Music Company Mad Planet Joy Downer, singer.

 

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/72654/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/72654/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/72654/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/72654/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Top