The Best Work You May Never See: Director Scott Lyon Teams With mcgarrybowen, London, On Honda's "Karaoke"
Part of Honda’s new pan-European campaign, this spot titled “Karaoke” from mcgarrybowen, London, features five vehicles: the exhilarating NSX, the stylish CR-V, the sporty HR-V, the versatile Jazz and the dynamic, all-new Civic 5 door.
Directed by Scott Lyon of Outsider, the :30 shows the cars driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic “Over the Rainbow,” a song about how “the dreams that you dare to dream, really do come true”.
As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience. The technique combined with the epic song almost wills the audience to sing along.
The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the global brand slogan: “Honda. The Power of Dreams.”
Client Honda Agency mcgarrybowen, London Paul Jordan, Angus Macadam, executive creative directors; Simon Connor, Stephen Cross, creative team; Sasha Mantel, producer. Production Outsider Scott Lyon, director (repped in the U.S. by Park Pictures); Zeno Campbell, producer; Tom Townend, DP. Editorial Art Jones, editor. Postproduction ETC Matt Williams, Jessica Easton, post producers; James Sindle, lead CGI; Giles Cheetham, Taran Spear, lead Flame and lead Nuke; Seamus O’Kane, colorist. Sound Design Strings & Tins Will Cohen, sound designer. Music Supervision Soho Music Music Track: “Over the Rainbow,” EMI Music Publishing. Music Company Mad Planet Joy Downer, singer.
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