The Best Work You May Never See: Director Tom Tagholm, Lucky Generals Share "First Day Out" For Co-op


Robert Goldrich
Thursday, Jul. 22, 2021


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Tom Tagholm of Park Pictures directed this spot, “First Day Out” for Co-op supermarkets out of agency Lucky Generals, London.

The ad announces the roll-out of Co-op’s in-store recycling program for soft plastic, plastic bags and product wrapping. Equally though, “First Day Out” speaks to the mood of the U.K., reflecting that while some of us are still a little hesitant to go back into public, there is joy to be found in the little “everyday” things we have all missed--like popping to our local supermarket to do our bit for the environment. In this case, a lone man does his part for recycling, underscoring that no gesture is too small.


Client Co-op Agency Lucky Generals Kaiya Taffel, producer; Danny Hunt, creative director; Jesse Sharpe O’Hare, Sam Beaumont, creatives. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer, managing director, UK; Fran Thompson,producer; Rachael Donson, production manager; Emily Bowell, production coordinator; Jackson Hunt, DP; Simon Davis, art director. Editorial Stitch Tim Hardy, editor. VFX Black Kite Amy Richardson, VFX producer; Marcus Moffatt, VFX artist; George K, colorist. Music & Sound Rascal Post Lou Cherry, sr. sound producer.


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