Monday, November 20, 2017
You are here:

The Best Work You May Never See: Droga5, Director Malik Vitthal Help We Become "Us" In Y Anthem Spot


Robert Goldrich
Tuesday, Sep. 26, 2017


Log in or register now!

YMCA of the USA (Y-USA) launches the second phase of “For a better us,” a multimedia positioning campaign that focuses on nationwide unity and strengthening community bonds through programs and resources available at 2,700 Ys across the country. The campaign, which debuted in 2016, aims to change perceptions about the Y and raise awareness that the Y is one of the most effective and enduring nonprofit organizations in the country. In more than 10,000 communities across the country, the Y focuses on strengthening community through youth development, healthy living and social responsibility.

A key component in the campaign's brand new phase is this anthem TV spot titled “Us” which takes viewers on a journey that explores what the idea of “us” means in our country, the ways in which our bonds are fraying, and how the Y helps make them whole again through safe spaces, community outreach, mentorship, volunteerism and more. 

Malik Vitthal of The Corner Shop directed the :90 “Us” for Droga5 New York.


Client The Y Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Kevin Brady, executive creative director; Casey Rand, Karen Short, group creative directors; Gabe Sherman, copywriter; Gage Young, art director; Patrick Newman, James Gross, jr. copywriters; Sonja Johnson, Gianna D’Amico, jr. art directors; Sally-Ann Dale, chief creation officer; Jesse Brihm, Bryan Litman, co-directors of film production; Gabija Blake, producer, film; Tony Xie, associate producer, film; Mike Ladman, music supervisor. Production The Corner Shop Malik Vitthal, director; Ashley Connor, DP; Anna Hashmi, exec producer; Jennifer Duffy, producer. Editorial Work Editorial Adam Robinson, editor; Theo Mercado, assistant editor; Erica Thompson, exec producer; Sari Resnick, producer. Postproduction Blacksmith Charlotte Arnold, exec producer; Alexa Mauro, producer; Daniel Morris, lead 2D artist; Steve Koenig, Margolit Steiner, Jay Lee, 2D artists. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Music Minbal Benjamin Balcom, composer. Sound Sonic Union Michael Marinelli, mixer; Patrick Sullivan, Justine Cortale, producers.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Nov. 19, 2017

Only in the modern era of superhero films could a $96 million opening...

Sunday, Nov. 19, 2017

Following two allegations of sexual harassment against him, actor Jeffrey...

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...