Tuesday, November 20, 2018
You are here:

The Best Work You May Never See: Energy BBDO PAVEs The Way For Reform With "What She Was Wearing"


Robert Goldrich
Friday, May. 4, 2018


Log in or register now!

Energy BBDO partnered with PAVE, a Chicago-based non-profit organization that works to shatter the silence and prevent sexual violence, to create this video entitled, “What She Was Wearing.” The film sheds light on the flawed assumption that a woman is responsible for being sexually assaulted. Using spoken word poetry from Steve Connell, the piece calls into question the notion that “an outfit can ask for it,” stripping the power of speech from these inanimate objects and restoring voices to the women they belong to. In the process, viewers are invited to question their own beliefs about sexual assault and what or who is to blame.

In efforts to address and help promote healing among survivors of assault, PAVE launched this video tied to a social media campaign asking victims to share their stories, and clothing choices, across social platforms using the hashtag #WhatSheWasWearing. 


Client PAVE (Promoting Awareness, Victim Empowerment) Agency Energy BBDO Andres Ordonez, chief creative officer; Josh Gross, Pedro Perez, executive creative directors; Cinzia Crociani, creative director; Bryanna Aylward, associate creative director; Matt Scoville, executive producer; Sarah James, digital content producer. Talent Writing and performance by Steve Connell. Production Flare Chicago Mitch Monzon, exec producer; Jenny McDonald, sr. post producer; Casey Cobler, managing editor; Geoffrey Neal, jr. editor; Desmond Penn, studio/postproduction intern. Production Company 3 Chicago Lauren Roth, head of production;  Joanna Woods, producer; Tyler Roth, colorist.


<iframe width="560" height="349" src="https://www.shootonline.com/embed/76233/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://www.shootonline.com/embed/76233/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://www.shootonline.com/embed/76233/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76233/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Nov. 20, 2018

The dance floor is thinning over at ABC. The Nielsen company says...

Tuesday, Nov. 20, 2018

"Ralph Breaks the Internet" may star an arcade bad guy with powerful...

Tuesday, Nov. 20, 2018

"Legendary" is a hard-won adjective. But by the time she was killed six...

Tuesday, Nov. 20, 2018

The phrase "world creation" gets thrown around casually and frequently in...

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) unveiled its 2019 Documentary Motion...

Tuesday, Nov. 20, 2018

Many young boys grow up with superheroes adorning their walls. Jonah Hill...

Recent SPW Releases

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) announced today its 2019 Documentary...

Tuesday, Nov. 20, 2018

A film trailer is designed to intrigue, to reveal enough information that...

Monday, Nov. 19, 2018

Jon M. Chu, known for his visually stunning blockbuster films including...

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

MySHOOT Profiles

Rebecca Blake

Director, Editor


MySHOOT Company Profiles