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The Best Work You May Never See: Energy BBDO PAVEs The Way For Reform With "What She Was Wearing"


Robert Goldrich
Friday, May. 4, 2018


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Energy BBDO partnered with PAVE, a Chicago-based non-profit organization that works to shatter the silence and prevent sexual violence, to create this video entitled, “What She Was Wearing.” The film sheds light on the flawed assumption that a woman is responsible for being sexually assaulted. Using spoken word poetry from Steve Connell, the piece calls into question the notion that “an outfit can ask for it,” stripping the power of speech from these inanimate objects and restoring voices to the women they belong to. In the process, viewers are invited to question their own beliefs about sexual assault and what or who is to blame.

In efforts to address and help promote healing among survivors of assault, PAVE launched this video tied to a social media campaign asking victims to share their stories, and clothing choices, across social platforms using the hashtag #WhatSheWasWearing. 


Client PAVE (Promoting Awareness, Victim Empowerment) Agency Energy BBDO Andres Ordonez, chief creative officer; Josh Gross, Pedro Perez, executive creative directors; Cinzia Crociani, creative director; Bryanna Aylward, associate creative director; Matt Scoville, executive producer; Sarah James, digital content producer. Talent Writing and performance by Steve Connell. Production Flare Chicago Mitch Monzon, exec producer; Jenny McDonald, sr. post producer; Casey Cobler, managing editor; Geoffrey Neal, jr. editor; Desmond Penn, studio/postproduction intern. Production Company 3 Chicago Lauren Roth, head of production;  Joanna Woods, producer; Tyler Roth, colorist.


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