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The Best Work You May Never See: Great Guns’ Duncan Christie Directs "2050" For Breast Cancer Now

By

Robert Goldrich
Monday, Dec. 18, 2017

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U.K. charity Breast Cancer Now unveiled this campaign film, titled 2050, to help raise funds for research to defeat the disease. Duncan Christie of production house Great Guns directed 2050 which follows a young girl on a secret mission, the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer--and leads her inside a “time machine” that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050.

The film closes with Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050 can’t come soon enough.

2050--which is now being shown on ITV--debuted at the 2017 A Bigger Bounce fundraising event at The Roundhouse, held in aid of Breast Cancer Now. 

Credits

Client Breast Cancer Now  Production Great Guns Duncan Christie director; Laura Gregory, executive producer; Tim Francis, producer; Sy Turnbull, DP; Francesca Massariol, production designer; Kharmel Cochane, casting director. Cast Jessica Newton, Kate Rawson, Garry Summers. Editorial Final Cut James Rosen, editor. Telecine Absolute Matt Turner, colorist. Audio Mix Jungle Ben Leeves, mixer. Music Patrick Watson

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