The Best Work You May Never See: Grey, Director Madeline Kelly, Pantene Bring LGBTQ+ Community Home for the Holidays
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Robert Goldrich2783 views
Surveys show 44% of young LGBTQ+ people feel they can’t come home for the holidays as their true selves, fearing they won’t be accepted. They seek the same thing everyone does: to be surrounded by those who love and welcome them.
This short film, Going Home for the Holidays, developed by Grey, global advertising AOR for Pantene, aims to raise awareness of the challenges the LGBTQ+ community faces, celebrate and encourage individual pride in who they are and inspire acceptance and inclusion by the broader community.
The film features a soulful rendition of the iconic song “I’ll Be Home for Christmas” by the Trans Chorus of Los Angeles interspersed with scenes of their members on the journey home. It ends with the line “Whenever, wherever, however you come home, coming home should be #BEAUTIFULGBTQ . Pantene.”
Going Home for the Holidays was directed by Madeline Kelly via production house Curfew.
Client P&G/Pantene Agency Grey New York and Townhouse John Patroulis, chief creative officer; Javier Bonilla, Joe Mongognia, executive creative directors; Arturo Macouzet, creative director; Bryan Burns, associate creative director; Emily Pracher, sr. art director; Keira Rosenthal, executive producer; Kelsey Longo, sr producer; David Lapinsky, VP, music producer; Leland Drake, music producer; Julia Perissinoto, global strategy director; Andrew Pattee, content architect. Production Curfew Madeline Kelly, director; Spencer Dennis, Mark Smith, managing partners; Kathryn Berk, exec producer; Alana Mitnick, line producer; Erik Henriksson, DP. Editorial Cut+Run Stacy Peterson, editor. Postproduction Jogger Mike Tockman, sr. producer; Joseph Grosso, lead Flame artist; Matthew Dolven, Flame artist; Rachel Driver, Flame assist. Music “I’ll Be Home for Christmas” performed by the Trans Chorus of Los Angeles