The Best Work You May Never See: Havas London, Directorial Duo 32 Further Shape Teacher Recruitment Campaign For Department of Education

By

Robert Goldrich
Monday, Jan. 6, 2020

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The Department of Education launched the next phase of its teacher recruitment campaign, “Every Lesson Shapes a Life,” with a national U.K. TV ad titled “Tuesday” out of Havas London. The spot paints an intimate, wide-ranging portrait of a day in the life of a teacher and highlights both the unique nature of the career and the fact that no two days are the same. It stars Addison Brown, an actual science teacher from Bedford High School in Leigh, Greater Manchester.

Jennifer Black, managing director at Havas London, said, “Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis. By shifting our focus from one pupil (in the original spot in 2018) to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”

The duo known as 32 directed “Tuesday” via Pulse Films.

Credits

Client The Department for Education, UK Agency Havas London Lynsey Atkin, creative director; Sam Turk, copywriter; Paul Robbins, art director; Sarah Barclay, Sarah Wells, program directors; Katie Wood, sr. producer; Mary Musasa, assistant TV producer; Clare Hutchinson, executive strategy director; Lizzie Haycocks, strategy director; Emma Stafford, sr. strategist. Production Pulse Films 32 (Dylan Southern and Will Lovelace), director; Ben Fordesman, DP; George Saunders, producer. Editorial TenThree Ellie Johnson, editor. Postproduction Electric Theatre Collective Music Zebedee Budworth, soundtrack composer. Audio Post Factory Anthony Moore, Frankie Beirne, audio engineers.

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