The Best Work You May Never See: Havas London Follows A Girl's Journey Through The U.K. School System
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Robert Goldrich2317 views
Havas London has unveiled its first work for The Department for Education (DfE) since winning its teacher recruitment business in May. The campaign highlights that teaching isn’t about what young people become, but who they become--and underscores the role teachers play in shaping young people’s lives.
The :60 “Every Lesson Shapes a Life” is gaining exposure on TV and in cinema. Directed by Pulse Films’ thirtytwo, the emotive film follows the journey of a young girl named Abi, from her very first day of school as a nervous, wide-eyed four-year-old, through to her last, leaving at 18 with the confidence to discover her place in the world.
Client The Department of Education Agency Havas London Ben Mooge, executive creative director; Lynsey Atkin, creative director/copywriter; Wil Maxey, Elliott white, creatives; Patrick Cahill, joint head of integrated production; Adam Henderson, producer; Natasha King, assistant producer; Ravi Matharu, strategic director; Emmy Stafford, strategist. Production Pulse Films thirtytwo, director; Lucy Kelly, exec producer; George Saunders, producer; Ben Fordesman, DP. Editorial TenTree Ellie Johnson, Billy Mead, editors. Postproduction TimeBased Arts Simone Grattarola, colorist; Jamie Crofts, Flame artist; Josh Robinson, Jo Gutteridge, post producers. Sound Factory Anthony Moore, sound. Jack Hallet, sound. Zebedee Budworth, composer; Mark Stobbart, voiceover. Audio Post Factory alana McLernon, Lucy Spong, audio producers.