The Best Work You May Never See: HLA's Simon Ratigan Directs NSPCC's "Say Something" For Leo Burnett London
Titled “Say Something,” this public service piece for the National Society for the Prevention of Cruelty to Children (NSPCC) from Leo Burnett London features the thoughts of a little girl and her netball coach, both ultimately breaking the silence with a simple “hi” which is the first step towards communication, so that the girl can bring the abuse she’s enduring out in the open.
Oliver Farrington, creative director at Leo Burnett, noted: “There’s a real silence around child sexual abuse. Thousands of children are affected by it - but we all find it very tough to talk about, and people are scared to speak up. The NSPCC wants to break this silence, help with the difficult conversations and encourage people to talk. And we just tried to capture that intent in a powerful way.”
The work highlights the shocking fact that one in 20 children in the UK experiences sexual abuse. For these children, and for those who suspect it might be happening, speaking out can be extremely difficult.
Simon Ratigan directed via production house HLA.
Client National Society for Prevention of Cruelty to Children (NSPCC) Agency Leo Burnett London Oliver Farrington, Neil Richardson, creative directors; Mark Franklin, Rob Tenconi, creative team; Michelle Hickey, producer. Production HLA Simon Ratigan, director; Tim Daukes, producer; Martin Hill, DP. Editorial The Quarry Bruce Townend, editor. Postproduction The Mill Sound Design Factory Phil Bolland, sound design.
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