Tuesday, January 23, 2018
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The Best Work You May Never See: HLA's Simon Ratigan Directs Red Cross' "Separated" For adam&eveDDB, London


Robert Goldrich
Tuesday, Dec. 26, 2017


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We see the fear, anxiety and sorrow of parents who have lost their children for a few minutes in a mall or other public place. Then we’re asked to imagine how one lives with those feelings and torment for years in the aftermath of natural disasters or conflicts in war-torn regions.

The Red Cross helps to reunite three families a day who have been long separated in conflict-stricken areas or due to natural disasters. 

Directed by Simon Ratigan of HLA for adam&eveDDB, London, this :90 titled “Separated” asks for support of the Red Cross in it family-uniting endeavors. The PSA debuts during the holiday season when families around the world look forward to festive reunions.


Client International Committee of the Red Cross Agency adam&eveDDB, London Ant Nelson, Mike Sutherland, executive creative directors; Jimena Seoane, producer. Production HLA, London Simon Ratigan, director; Mike Wells, producer; Bob Pendar-Hughes, DP. Editorial The Quarry Bruce Townend, editor. Postproduction The Mill Audio Wave Ben Tomlin

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