The Best Work You May Never See: Honda Europe, Sid Lee, Hakuhodo Invite Us To "Be Moved Again"
By
Robert Goldrich1810 views
For many Europeans, the easing of the lockdown means the chance to re-experience the sensations they’ve been missing, and for Honda Lovers, this means getting back on the road.
Honda recognizes that, for most people, priorities have shifted, and buying a new vehicle isn’t at the top of the list. That’s why the brand’s new “Be Moved Again” campaign, conceived by Sid Lee’s European bureau and Hakuhodo, is about reconnecting on an emotional level and it’s an invitation to revive those unique sensations we experience behind the wheel, a message that connects audiences globally.
Directed by Yoann Plard, the “Be Moved Again” spot represents a new day, a new beginning--a soothing daydream accompanied by a soft narration that reminds us of the driving sensations we’ve missed. The film helps us relive those feelings, like “the sense of calm at dawn, driving down an open road” and “playing hide and seek with the sun” while reminding us how urban driving is about “feeling the pulse of your city.” The film takes viewers on a quiet journey of the little things that are all too easy to take for granted.
“Be Moved Again” is running online in European markets.
Client Honda Motor Europe Agency Sid Lee Paris Sylvain Thirache, executive creative director; Ludovic Gontrand, Yoann Polard, art directors; Chloe Lefour, Jillian Young, copywriters; Bruno Lee, strategy managing director; Trisha Mitra, strategist; Thomas Laget, head of production; Benoit Fernandes, producer. Hakuhodo Katsui Ryoichi, managing director; Masahiko Iiyama, head strategist. Production Yoann Plard, director. Postproduction Nightshift Beatrice Cousin, post supervisor; Maxime Mourey, grading. Editorial Eymeric Nicolas, editor. Sound Studio Benzene Music Benzene Uprise