Tuesday, July 16, 2019
You are here:

The Best Work You May Never See: Kiran Directs "Mix Up," King Penguin For Cut Golf

By

Robert Goldrich
Tuesday, Feb. 5, 2019

1267 views

Log in or register now!

Kiran from production house Slash Dynamic directed Cut Golf’s first commercial. Titled “The Mix Up,” the spot features a king penguin, and debuted Super Bowl Sunday on Facebook, YouTube and Instagram.

The ad tells the story of a golf enthusiast with a conscience. He scales glaciers to find the penguin who has mistaken a Cut Golf Ball for its egg and disappears. Our golfer valiantly searches for the penguin, braving the arctic weather. He eventually finds the penguin and safely returns it egg and recovers his beloved Cut Golf Ball. Cut Golf creates what it bills as being the best damn golf balls under 20 bucks. 

Kiran traveled to Iceland with a skeleton crew and shoestring budget. “Faced with a script I loved, a tiny budget, and a location that called for a glacier, we had to be unconventional and downright brazen to get this made,” said Kiran. “I found the perfect location while perusing Instagram, and narrowed it down to being somewhere on the southeastern coast of Iceland. So, my DP and I flew there with the actor–nervously confident of being able to get the footage we needed. We had no crew, or local support. We found the glacier using Google Maps half way through our scouting day, which was marred by a serious blizzard. We never saw the Northern Lights due to this crappy weather. Sigh!

Kiran continued, “My DP, Mike Jensen, shot the whole thing on his Red Helium in 8K, and also operated the Inspire 2 drone we’d taken along (he’s a pilot and shoots a ton of aerial stuff, so it was in his wheelhouse of tricks). Jensen eventually colored and finished the spot as well. We shot the spot over two days, with about seven hours of light each day. All our gear had to fit in the vintage Land Rover Defender we rented, as we were around five hours away from Reykjavik. I built a fairly accurate stand-in for the King Penguin out of an old Ikea lamp, and attached the CG tracking ball to it. It was easy to dismantle and pack into our limited luggage. I recruited my dear friend, Jack Westerholt to star in the spot. Jack doubles as a copywriter at an agency in Dallas.”

Credits

Client Cut Golf, Costa Mesa, Calif. Agency Nigel & Co. Production Slash Dynamic Kiran, director; Michael Jensen, DP. Color Pixelworkers.tv Michael Jensen, colorist. Editorial Adam Henderson, editor. VFX Arsenal Creative Mike Wynd, VFX supervisor; Chris Noellert, head of 2D. Music/Sound Shindig Music + Sound Austin Shupe, composer; Daniel Hart, sound mixer; Scott Glenn, creative director.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 15, 2019

Production company Superprime has signed filmmaker, photographer, and...

Monday, Jul. 15, 2019

Elizabeth Gabler, whose Fox 2000 produced acclaimed literary adaptations...

Monday, Jul. 15, 2019

Hey Wonderful has added comedy director Craig Brownrigg to its roster for...

Sunday, Jul. 14, 2019

Facebook may be close to putting a Federal Trade Commission investigation...

Sunday, Jul. 14, 2019

"Spider-Man: Far From Home" is celebrating another weekend at No. 1, but...

Saturday, Jul. 13, 2019

Elections come and go, but the season for political advertising sometimes...

Recent SPW Releases

Monday, Jul. 15, 2019

Staying true to its name, The Music Playground is literally building a “...

Thursday, Jul. 11, 2019

The Hollywood Professional Association (HPA) Awards Committee have...

Thursday, Jul. 11, 2019

eTribez, the company behind the world’s most successful Cloud-based...

Thursday, Jul. 11, 2019

On 2nd July 2019, the moon fully eclipsed the sun. During this rare and...

Thursday, Jul. 11, 2019

Sigma Corporation today made the following announcements: Launch of Sigma...

MySHOOT Profiles

MySHOOT Company Profiles

Top