Sunday, June 16, 2019
You are here:

The Best Work You May Never See: Kiran Directs "Mix Up," King Penguin For Cut Golf

By

Robert Goldrich
Tuesday, Feb. 5, 2019

1225 views

Log in or register now!

Kiran from production house Slash Dynamic directed Cut Golf’s first commercial. Titled “The Mix Up,” the spot features a king penguin, and debuted Super Bowl Sunday on Facebook, YouTube and Instagram.

The ad tells the story of a golf enthusiast with a conscience. He scales glaciers to find the penguin who has mistaken a Cut Golf Ball for its egg and disappears. Our golfer valiantly searches for the penguin, braving the arctic weather. He eventually finds the penguin and safely returns it egg and recovers his beloved Cut Golf Ball. Cut Golf creates what it bills as being the best damn golf balls under 20 bucks. 

Kiran traveled to Iceland with a skeleton crew and shoestring budget. “Faced with a script I loved, a tiny budget, and a location that called for a glacier, we had to be unconventional and downright brazen to get this made,” said Kiran. “I found the perfect location while perusing Instagram, and narrowed it down to being somewhere on the southeastern coast of Iceland. So, my DP and I flew there with the actor–nervously confident of being able to get the footage we needed. We had no crew, or local support. We found the glacier using Google Maps half way through our scouting day, which was marred by a serious blizzard. We never saw the Northern Lights due to this crappy weather. Sigh!

Kiran continued, “My DP, Mike Jensen, shot the whole thing on his Red Helium in 8K, and also operated the Inspire 2 drone we’d taken along (he’s a pilot and shoots a ton of aerial stuff, so it was in his wheelhouse of tricks). Jensen eventually colored and finished the spot as well. We shot the spot over two days, with about seven hours of light each day. All our gear had to fit in the vintage Land Rover Defender we rented, as we were around five hours away from Reykjavik. I built a fairly accurate stand-in for the King Penguin out of an old Ikea lamp, and attached the CG tracking ball to it. It was easy to dismantle and pack into our limited luggage. I recruited my dear friend, Jack Westerholt to star in the spot. Jack doubles as a copywriter at an agency in Dallas.”

Credits

Client Cut Golf, Costa Mesa, Calif. Agency Nigel & Co. Production Slash Dynamic Kiran, director; Michael Jensen, DP. Color Pixelworkers.tv Michael Jensen, colorist. Editorial Adam Henderson, editor. VFX Arsenal Creative Mike Wynd, VFX supervisor; Chris Noellert, head of 2D. Music/Sound Shindig Music + Sound Austin Shupe, composer; Daniel Hart, sound mixer; Scott Glenn, creative director.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jun. 16, 2019

New Mexico's film industry appears to be on the brink of a boom thanks to...

Sunday, Jun. 16, 2019

Brand familiarity isn't everything when it comes to attracting audiences...

Saturday, Jun. 15, 2019

Italian director Franco Zeffirelli, who delighted audiences around the...

Friday, Jun. 14, 2019

The Cannes Lions International Festival of Creativity has received a total...

Friday, Jun. 14, 2019

MediaMonks fast-tracks growth in Asia-Pacific with three major hires,...

Friday, Jun. 14, 2019

Clare O’Brien has joined Alkemy X , a fully-integrated production studio...

Recent SPW Releases

Friday, Jun. 14, 2019

Photographer/Director Dick Patrick was awarded the Golden Egg Award at the...

Friday, Jun. 14, 2019

People really, really love Cafe Rio. But for fans of the Mexican fast-...

Thursday, Jun. 13, 2019

The Hollywood Section of SMPTE ® , the organization defining the future of...

Thursday, Jun. 13, 2019

Sound production for Her Smell ¸ writer/director Alex Ross Perry’s new...

Thursday, Jun. 13, 2019

Lola Lott, charlieuniformtango principal/CEO, announced the completion of...

Wednesday, Jun. 12, 2019

“The Invisible Man and The Blind Girl” is an award-winning short narrative...

MySHOOT Profiles

MySHOOT Company Profiles

Top