The Best Work You May Never See: Leo Burnett Sri Lanka and Toronto Find Holy Canvas For Petal Paint
Conceptualized by Leo Burnett Sri Lanka and executed in partnership with Leo Burnett Toronto, an inspired campaign for JAT Holdings’ Petal Paint is showcased in this case study video. Petal Paint was developed in an effort to reduce waste and create something beautiful from the flower offerings left at Buddhist temples. The initiative collects temple flowers and instead of discarding them, they are dried and the pigments from the petals are transformed into liquid paint--which is then used to restore temple art.
Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”
Client JAT Holdings/Petal Paint Agency Leo Burnett Sri Lanka/Toronto Mark Tutssel, global chief creative officer; Judy John, chief creative officer; Anthony Chelvanathan, executive creative director/art director/designer; Rajdeepak Das, Lalindra Nanayakkara, executive creative directors; Athula Kathriarachchi, sr. creative director/art director; Nikhila Dissanayake, associate creative director; Janath Gamage, art director/designer; Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda, sr. copywriters; Chathuranga Gamage, illustrator; Kalum De Silva, artist; David Nakata, editor; Jude Benedict, director--broadcast & photography production; Dennis Mather, group head, digital art production; Franca Piacente, executive agency producer. Music Rayson Matthews, Toronto Creative Studio Nice Shoes, Toronto.
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