Tuesday, March 19, 2019
You are here:

The Best Work You May Never See: Leo Burnett Sri Lanka and Toronto Find Holy Canvas For Petal Paint

By

Robert Goldrich
Tuesday, Aug. 21, 2018

1828 views

Log in or register now!

Conceptualized by Leo Burnett Sri Lanka and executed in partnership with Leo Burnett Toronto, an inspired campaign for JAT Holdings’ Petal Paint is showcased in this case study video. Petal Paint was developed in an effort to reduce waste and create something beautiful from the flower offerings left at Buddhist temples. The initiative collects temple flowers and instead of discarding them, they are dried and the pigments from the petals are transformed into liquid paint--which is then used to restore temple art.

Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”

Credits

Client JAT Holdings/Petal Paint Agency Leo Burnett Sri Lanka/Toronto Mark Tutssel, global chief creative officer; Judy John, chief creative officer; Anthony Chelvanathan, executive creative director/art director/designer; Rajdeepak Das, Lalindra Nanayakkara, executive creative directors; Athula Kathriarachchi, sr. creative director/art director; Nikhila Dissanayake, associate creative director; Janath Gamage, art director/designer; Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda, sr. copywriters; Chathuranga Gamage, illustrator; Kalum De Silva, artist; David Nakata, editor; Jude Benedict, director--broadcast & photography production; Dennis Mather, group head, digital art production; Franca Piacente, executive agency producer. Music Rayson Matthews, Toronto  Creative Studio Nice Shoes, Toronto.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77461/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77461/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77461/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77461/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Mar. 19, 2019

Sweetshop has signed director Liz Murphy for global representation. Murphy...

Monday, Mar. 18, 2019

The 2019 Tribeca Film Festival will debut highly anticipated new and...

Monday, Mar. 18, 2019

Warner Bros. chief Kevin Tsujihara, one of the highest ranking Hollywood...

Monday, Mar. 18, 2019

Carrie Brownstein--co-star and co-creator, alongside comedian Fred Armisen...

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Recent SPW Releases

Monday, Mar. 18, 2019

A mammoth recycling facility serves as the improbable backdrop for a...

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019

The LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 6th Annual...

Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

MySHOOT Profiles


Director
Andy Richter
Director, Producer

MySHOOT Company Profiles

Top