Sunday, February 17, 2019
You are here:

The Best Work You May Never See: Leo Burnett Sri Lanka and Toronto Find Holy Canvas For Petal Paint

By

Robert Goldrich
Tuesday, Aug. 21, 2018

1681 views

Log in or register now!

Conceptualized by Leo Burnett Sri Lanka and executed in partnership with Leo Burnett Toronto, an inspired campaign for JAT Holdings’ Petal Paint is showcased in this case study video. Petal Paint was developed in an effort to reduce waste and create something beautiful from the flower offerings left at Buddhist temples. The initiative collects temple flowers and instead of discarding them, they are dried and the pigments from the petals are transformed into liquid paint--which is then used to restore temple art.

Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”

Credits

Client JAT Holdings/Petal Paint Agency Leo Burnett Sri Lanka/Toronto Mark Tutssel, global chief creative officer; Judy John, chief creative officer; Anthony Chelvanathan, executive creative director/art director/designer; Rajdeepak Das, Lalindra Nanayakkara, executive creative directors; Athula Kathriarachchi, sr. creative director/art director; Nikhila Dissanayake, associate creative director; Janath Gamage, art director/designer; Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda, sr. copywriters; Chathuranga Gamage, illustrator; Kalum De Silva, artist; David Nakata, editor; Jude Benedict, director--broadcast & photography production; Dennis Mather, group head, digital art production; Franca Piacente, executive agency producer. Music Rayson Matthews, Toronto  Creative Studio Nice Shoes, Toronto.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77461/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77461/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77461/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77461/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Feb. 17, 2019

A Star is Born, Vice, Crazy Rich Asians and Mary Queen of Scots were the...

Saturday, Feb. 16, 2019

Israeli director Nadav Lapid's "Synonyms," a movie about a young Israeli...

Saturday, Feb. 16, 2019

The voice of the female filmmaker was louder than ever at this year's...

Friday, Feb. 15, 2019

Bowing to a backlash that had threatened to engulf an already blunder-...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Friday, Feb. 15, 2019

Production house Wondros has expanded its commercial division’s new...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles

David Orr
Director

Director
Andy Richter
Director, Producer

Cinematographer, Visual Effects and Animation

MySHOOT Company Profiles

Top