The Best Work You May Never See: Little Big Engine Is Hooked On Phonics


Robert Goldrich
Wednesday, Mar. 2, 2022


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Independent creative agency Little Big Engine has created a campaign for Hooked on Phonics, including this spoof spot which marks the brand’s first use of humor and entertainment to attract parents and teachers. The campaign departs from Hooked on Phonics' track record of mostly direct-response advertising.

This tongue-in-cheek :30 shows a mom and dad who find it a tad disconcerting that their young daughter has mastered reading and using multi-syllable words. 

“We wanted to try something different in the ‘branded conversation’ space,” said Lauren Ball, VP of marketing, Hooked on Phonics. “The creative shows what happens when a child is literally hooked on phonics.”


Client Hooked on Phonics Lauren Ball, VP of marketing. Agency Little Big Engine Patrick Maravilla, creative director/writer; Brandt Lewis, creative director/art director. Production Little Big Engine  Little Big Engine, director; Zip Films, producer; Munn Powell, DP. Editorial Cosmic Pictures

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