The Best Work You May Never See: Marcus Thomas, Hello Make Obit Obsolete In Pro Bono Spot Promoting Organ Donation


Robert Goldrich
Thursday, Jul. 29, 2021


Log in or register now!

Agencies Marcus Thomas and Hello have launched a pro bono campaign for Lifebanc, a nonprofit organ and tissue recovery organization marking its 35th anniversary. The TV spots take a serious, emotional tone as they follow people whose lives were saved due to organ donations. Each person reads his or her would-be obituary. Reports of their demise were inaccurate thanks to the generosity of organ donors.

Titled “Jacques,” this spot introduces us to a man whose life was saved by a liver transplant. He indeed lived to read his premature obituary.

Paul Sobota served as director/DP via production house TRG Multimedia.


Client Lifebanc Agency Marcus Thomas, Hello Jim Sollisch, creative director/writer; Michelle Venorsky, writer; Laura Seidel, art director; Jerrod McMillin, producer. Production/Editorial TRG Multimedia Paul Sobota, director/DP; Lexi Verbos, production director; Madison Hunkus, producer; Andy Bindernagel, postproduction director; Jon Nix, video editor; Tim Key, video editor/colorist.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles