The Best Work You May Never See: The Martin Agency Crafts Perfect Father’s Day Gift For Buffalo Wild Wings


Robert Goldrich
Wednesday, Jun. 17, 2020


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For the dad who has it all, but loves a juicy chicken wing above all else, Buffalo Wild Wings has a just-in-time gift for Father’s Day. You can only give your dad so many neckties--or can you? To celebrate Father’s Day this year, Buffalo Wild Wings created a limited run of special-edition ties. 

Introducing The Moist Tie-lette–essentially a Wet-Nap meets a necktie–which is both fashionable and functional--available at while supplies last ($25 for one Moist Tie-lette and a $25 Buffalo Wild Wings gift card).

The Martin Agency is behind this gift for the family patriarch, introduced in this “making of” video.


Client Buffalo Wild Wings Agency The Martin AGency Jerry Hoak, executive creative director; Mike Kelley, Andrew Bailey, associate creative directors; Allison Apperson, art director; Jonathan Carl, copywriter; Tasha Dean, head of integrated production; Tricia Hoover, executive producer; Marleny Castanos, content producer; Stuart Good, strategic planner; Chris Gsell, digital producer; John McClaire, experience designer/developer; Todd Wright, photographer/director. Editorial Mondial Lane Maloney, editor; Ash Bruce, producer. Audio Design/Record/Mix Tiny Lion Andrew Everding, mixer & sound artist. Stock Music Pond5

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