The Best Work You May Never See: Marystone Paris, Director Vincent Lobelle Go "Offside" For INTERSPORT


Robert Goldrich
Tuesday, Sep. 3, 2019


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The centerpiece of French retailer INTERSPORT’s new campaign is this nearly three-minute film, Offside, which shows how a teenager reconnects with people through soccer. Created by ad agency Marystone Paris, the piece also conveys the deep love many have for soccer. Since 2017, INTERSPORT is the official distributor of the Football French Federation (FFF). The brand has a strong historical link to French football and is committed to promoting sport in people’s lives. An endtag notes that INTERSPORT provides support for some 800 sports clubs.

Vincent Lobelle directed via production house Iconoclast.


Client INTERSPORT Agency Marystone Paris Marie-Pierre Benitah, president; Pierette Diaz, creative director; Sophie Megrous, TV producer. Production Iconoclast Vincent Lobelle, director; Nathalie le Caer, producer; Ruben Impens, DP. Sound Schmooze Music “Hello” from rapper J. Cole

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