The Best Work You May Never See: Military Vet Taken Back To A "Pivot Point" In PSA Directed By The Fackrell Brothers


Robert Goldrich
Wednesday, Feb. 9, 2022


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In this PSA for the U.S. Department of Veterans Affairs, we see a man’s life unfold in reverse back to a pivotal juncture when he considers suicide. Keeping his firearm under lock and key, though, gave him a moment to stop and think, averting tragedy and enabling him to move forward to the positive developments we saw him experience in a fulfilling life.

The Fackrell Brothers (twins Matthew and Nathan) directed “Pivot Point” via their production house Fackrell Brothers for agency Reingold Associates. The spot is part of a campaign crafted to help vets who are struggling with PTSD and mental health issues.


Client U.S. Department of Veteran Affairs Agency Reingold and DCG Communication Neil Bruce, creative director/copywriter. Production Company Fackrell Brothers Matthew Fackrell, Nathan Fackrell aka the Fackrell Brothers, directors; Megan Stacey, DP; Valerie Thomas, producer; Ken Averill, production designer; Oasis Nguyen, hair and makeup effects. Editorial Nomad Edit Sam Perkins, editor; Craig Windes, post supervisor. Sound Design Brian Emrich, sound designer. Audio Post Nathan Hoffman, sound mix. Music Phil Klein Color Stephen Derluguian, colorist. VFX Tarik Saran, VFX.

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