Tuesday, June 25, 2019
You are here:

The Best Work You May Never See: Monty Marsh Directs adidas Spec Spot

By

Robert Goldrich
Wednesday, Aug. 8, 2018

2708 views

Log in or register now!

Director Monty Marsh’s “Original Is Never Finished” spec spot for adidas is in line with the brand’s current marketing strategy of tracing a line between the past and the present. Told across three dimensions in time, the spec film is about the power of culture, and pioneering new ways to inspire the collective. This is achieved by utilizing modern-day Jumbies who cross from the past into the present, “ceremoniously protecting and empowering our village of today,” said Marsh. The goal is to inspire a new generation by reminding them of the richness and influence of African heritage in today’s creative culture. Marsh also believes there is a need for more diverse perspectives across the advertising landscape. “If you consider culture as valuable as consumer analytics, for example, you can avoid those head-scratching ‘what were they thinking’ moments where a campaign goes tone-deaf,” Marsh added.  

Marsh is one of six filmmakers selected for the Commercial Directors Diversity Program (CDDP), a joint initiative from the AICP and DGA designed to afford opportunities to women and ethnic minority filmmakers. The program offers mentoring, workshops and a stipend for each director to produce a spec piece--in this case, Marsh’s work for adidas.

Skunk served as the CDDP mentoring company to Marsh. “It’s been an inspiration supporting Monty in the production of his spec,” said Shelly Townsend, COO/executive producer of Skunk. “You can tell that a deep work ethic fuels his artistic passion. I am amazed by what he was able to accomplish. It’s an idea that deserved to get made, and he is definitely the right guy to have made it.”

Credits

Client Adidas Originals (spec spot) Creative Monty Marsh, writer. Production Guerrilla Filmworx Monty Marsh, director/executive producer; Robert E. Arnold, DP/executive producer; Scott Lane, Chris Ritchie, producers;. Mentoring Production Company Skunk Shelly Townsend, CDDP mentor. Music Michael Brian Stein; Dawn Richard, music supervisor/recording artist. Editorial Bill Marmor, editor. Sound Design Eleven Sound Color, VFX, Finishing The Mill Will Mok, post producer; Evan Bauer, color producer; Ashley Goodwin, VFX producer. Camera Support Keslow Camera, Adorama Camera Collaborators Brooklyn Jumbies, Laura Anderson Barbata and Fotokem  Special Thanks Big Sky Movie Ranch and MOME/Made In NY

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77286/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77286/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77286/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77286/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 25, 2019

Director Eli Green has joined Raucous Content for commercial and branded...

Tuesday, Jun. 25, 2019

Rock climber Alex Honnold meticulously chalked his hands before pulling...

Tuesday, Jun. 25, 2019

The SIGGRAPH 2019 Immersive Pavilion and VR Theater are set to roll into L...

Monday, Jun. 24, 2019

Tool of North America has signed Saturday Night Live ( SNL) director/...

Monday, Jun. 24, 2019

Just over 30 years ago, a woman named Tracy Edwards had the idea to lead...

Monday, Jun. 24, 2019

When Viola Davis started her production company nearly a decade ago, she...

Recent SPW Releases

Tuesday, Jun. 25, 2019

Online Schools Report has released their ranking of the Best Online...

Tuesday, Jun. 25, 2019

BMG Production Music (BMGPM) - the world’s fastest-growing production...

Tuesday, Jun. 25, 2019

Refinery29 , the leading media and entertainment company focused on women...

Tuesday, Jun. 25, 2019

The SIGGRAPH 2019 Immersive Pavilion and VR Theater are set to roll into L...

Monday, Jun. 24, 2019

One Twenty Nine Films is expanding to the East Coast and widening its...

Monday, Jun. 24, 2019

Bicoastal and London-based production company Park Pictures has won the...

MySHOOT Profiles

Laurie Rubin
Director

Director

Director

Director

MySHOOT Company Profiles

Top