The Best Work You May Never See: Paris Agency Romance Tells Tale of Homemade Cookies For Intermarché
For French grocery store chain Intermarché, Paris ad agency romance created this film which tells the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they’re homemade treats baked by his mom. But in fact they are from Chabrior, Intermarché’s own line of cookies.
Upon closer scrutiny, though, perhaps the lad is telling the truth. Either way, Intermarché makes its own brand products--that's why the cookies taste so good.
Titled “Maman, la Plus Belle du Monde” (“Mama, the most beautiful in the world”), this film was directed by Rudi Rosenberg via production house Insurrection.
Client Intermarché Agency Romance, Paris Christophe Lichtenstein, president; Alexandre Hervé, creative director; Romain Roux, director, strategy; Damien Veillet, copywriter; Vincent Boursaud, art director; Marie-Laure Dangeon, associate director; Sophie Megrous, TV producer; Jerome Deplatiere, post producer. Production Insurrection Rudi Rosenberg, director. Audio Production THE Music “Maman, la plus belle du monde” by Luis Mariano
Recent SHOOT News Stories
Recent SPW Releases
For fans of Crystal Pepsi, the drink’s revival could not come too soon...
In The Predator, 20 th Century Fox’s reboot of the sci-fi horror franchise...
SAG-AFTRA today called a strike against advertising agency Bartle Bogle...
Still/Life , director Josh Hayward’s new short film, describes a rebirth...
Renowned Director Nick Wickham, internationally revered for Concert Films...