Saturday, February 16, 2019
You are here:

The Best Work You May Never See: Paris Agency Romance Tells Tale of Homemade Cookies For Intermarché

By

Robert Goldrich
Tuesday, Apr. 3, 2018

1338 views

Log in or register now!

For French grocery store chain Intermarché, Paris ad agency romance created this film which tells the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they’re homemade treats baked by his mom. But in fact they are from Chabrior, Intermarché’s own line of cookies.

Upon closer scrutiny, though, perhaps the lad is telling the truth. Either way, Intermarché makes its own brand products--that's why the cookies taste so good.

Titled “Maman, la Plus Belle du Monde” (“Mama, the most beautiful in the world”), this film was directed by Rudi Rosenberg via production house Insurrection.

Credits

Client Intermarché Agency Romance, Paris Christophe Lichtenstein, president; Alexandre Hervé, creative director; Romain Roux, director, strategy; Damien Veillet, copywriter; Vincent Boursaud, art director; Marie-Laure Dangeon, associate director; Sophie Megrous, TV producer; Jerome Deplatiere, post producer. Production Insurrection Rudi Rosenberg, director. Audio Production THE Music “Maman, la plus belle du monde” by Luis Mariano

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75796/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75796/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75796/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75796/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Feb. 16, 2019

Israeli director Nadav Lapid's "Synonyms," a movie about a young Israeli...

Saturday, Feb. 16, 2019

The voice of the female filmmaker was louder than ever at this year's...

Friday, Feb. 15, 2019

Bowing to a backlash that had threatened to engulf an already blunder-...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Friday, Feb. 15, 2019

Production house Wondros has expanded its commercial division’s new...

Friday, Feb. 15, 2019

Los Angeles-based SixTwentySix Productions has added director Jared Asher...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Company Profiles

Top