The Best Work You May Never See: Paris Agency Romance Tells Tale of Homemade Cookies For Intermarché

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Robert Goldrich
Tuesday, Apr. 3, 2018

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For French grocery store chain Intermarché, Paris ad agency romance created this film which tells the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they’re homemade treats baked by his mom. But in fact they are from Chabrior, Intermarché’s own line of cookies.

Upon closer scrutiny, though, perhaps the lad is telling the truth. Either way, Intermarché makes its own brand products--that's why the cookies taste so good.

Titled “Maman, la Plus Belle du Monde” (“Mama, the most beautiful in the world”), this film was directed by Rudi Rosenberg via production house Insurrection.

Credits

Client Intermarché Agency Romance, Paris Christophe Lichtenstein, president; Alexandre Hervé, creative director; Romain Roux, director, strategy; Damien Veillet, copywriter; Vincent Boursaud, art director; Marie-Laure Dangeon, associate director; Sophie Megrous, TV producer; Jerome Deplatiere, post producer. Production Insurrection Rudi Rosenberg, director. Audio Production THE Music “Maman, la plus belle du monde” by Luis Mariano

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