The Best Work You May Never See: Partizan Director Hakimyaer, Rosapark Create "Traffic Jam" To Show The Worthiness Of French Train Service

By

Robert Goldrich
Thursday, Sep. 17, 2020

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OUIGO’s low-cost train service in France is promoted with a sense of humor in this :45, “Traffic Jam,” created by agency Rosapark and directed by Djawid Hakimyaer of production house Partizan. The piece appears to consist of a succession of extremely slow moments, almost suspended in time.

As the film progresses, viewers quickly realize that the spot itself isn’t slowed down. Rather, the film’s pace is due to the sluggish movements of despondent motorists stuck in an hours-long traffic jam, the kind where time has seemingly stalled. 

In the last shot, the OUIGO train passing at 300km/h interrupts the lethargy, with the tagline: “Paris--Lyon in 2 hours from 16€, don’t miss it.” 

The film is currently running on social media (Facebook, Instagram, YouTube). 

Credits

Client OUIGO Agency Rosapark, Paris Gilles Fichteberg, Jean-François Sacco, executive creative directors; Julien Saurin, Nicolas Gadesaude, creative directors; Sebastien Mertens and William Verdel, copywriters/art directors; Cassandre Geron, social media strategist; Elodie Jonquille, head of TV production. Production Partizan Djawid Hakimyaer, director; Simon Drescher, DP; Stan Bertin, production; Maxime Gallet, director of production. Postproduction Royal Post & BUF. Sound Production Schmooze.

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