Thursday, January 17, 2019
You are here:

The Best Work You May Never See: Perlorian Brothers, FCB Canada Give "Big Lift" To Glad Trash Bags

By

Robert Goldrich
Monday, Jan. 7, 2019

519 views

Log in or register now!

The Perlorian Brothers directed this piece of zany humor via production house Soft Citizen, Toronto, for Glad trash bags out of FCB Canada. (The Perlorians are handled by MJZ in the U.S.)

In the spot, which is titled “Big Lift,” a man steps out of his house on his way to work only to encounter his offbeat garbage man who demonstrates his strength--and that of Glad bags--in a most memorable, albeit strange testimonial workout.

The trash man isn’t just taking the bags and throwing them in the truck. Instead, he’s got one in each hand, and is heaving them above his head. As the confused homeowner then slowly retreats back inside his house and watches from behind a curtain, the garbage man continues performing “feats of strength,” like arm curls, with the bags. The spot concludes with the garbage man proudly lying on the ground and embracing the Glad bag, accompanied by the tagline “Guaranteed Strong.”

Credits

Client Clorox Canada (Glad Canada) Agency FCB Toronto Jeff Hilts, Nancy Crimi-Lamanna, chief creative officers; Matt Antonello, group creative director, copywriter; Noel Fenn, group creative director, art director; Christine Michalejko, producer; Shelley Brown, chief strategy officer; Shelagh Hartford, sr. strategist. FCB Montreal Joel Letarte, copywriter; Anick Rozon, broadcast producer. Production Soft Citizen, Toronto The Perlorian Brothers, directors. Editorial School Editing Jon Devries, editor. Color Alter Ego Clinton Homuth, colorist. Postproduction Fort York Marco Polsinelli, Flame artist. Audio Vapor RMW

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jan. 17, 2019

On-location filming in Greater Los Angeles rose 5 percent in the fourth...

Wednesday, Jan. 16, 2019

A Gillette ad for men invoking the #MeToo movement is sparking intense...

Wednesday, Jan. 16, 2019

Harmony Korine’s “The Beach Bum,” Olivia Wilde’s directorial debut, and a...

Wednesday, Jan. 16, 2019

Director Peter Jackson is upfront about what audiences should not expect...

Wednesday, Jan. 16, 2019

The breakthrough representation of minorities in Hollywood blockbusters...

Wednesday, Jan. 16, 2019

Longtime creative partners Elliot Lim and Aaron Kemnitzer have teamed to...

Recent SPW Releases

Wednesday, Jan. 16, 2019

Looking to launch its innovative new streaming app, Sinclair Broadcast...

Wednesday, Jan. 16, 2019

Alkemy X has added veteran producer and development executive, Glen Freyer...

Wednesday, Jan. 16, 2019

BBDO New York, McCann New York and Droga5 have the most work on the early...

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

MySHOOT Profiles

Erik Anderson
Director
Laurie Rubin
Director

Director
Cinematographer, Director
Cinematographer, Director

MySHOOT Company Profiles

Top