Monday, March 18, 2019
You are here:

The Best Work You May Never See: Perlorian Brothers, FCB Canada Give "Big Lift" To Glad Trash Bags

By

Robert Goldrich
Monday, Jan. 7, 2019

800 views

Log in or register now!

The Perlorian Brothers directed this piece of zany humor via production house Soft Citizen, Toronto, for Glad trash bags out of FCB Canada. (The Perlorians are handled by MJZ in the U.S.)

In the spot, which is titled “Big Lift,” a man steps out of his house on his way to work only to encounter his offbeat garbage man who demonstrates his strength--and that of Glad bags--in a most memorable, albeit strange testimonial workout.

The trash man isn’t just taking the bags and throwing them in the truck. Instead, he’s got one in each hand, and is heaving them above his head. As the confused homeowner then slowly retreats back inside his house and watches from behind a curtain, the garbage man continues performing “feats of strength,” like arm curls, with the bags. The spot concludes with the garbage man proudly lying on the ground and embracing the Glad bag, accompanied by the tagline “Guaranteed Strong.”

Credits

Client Clorox Canada (Glad Canada) Agency FCB Toronto Jeff Hilts, Nancy Crimi-Lamanna, chief creative officers; Matt Antonello, group creative director, copywriter; Noel Fenn, group creative director, art director; Christine Michalejko, producer; Shelley Brown, chief strategy officer; Shelagh Hartford, sr. strategist. FCB Montreal Joel Letarte, copywriter; Anick Rozon, broadcast producer. Production Soft Citizen, Toronto The Perlorian Brothers, directors. Editorial School Editing Jon Devries, editor. Color Alter Ego Clinton Homuth, colorist. Postproduction Fort York Marco Polsinelli, Flame artist. Audio Vapor RMW

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 18, 2019

Carrie Brownstein--co-star and co-creator, alongside comedian Fred Armisen...

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Sunday, Mar. 17, 2019

"Captain Marvel" has continued to dominate the global box office in its...

Saturday, Mar. 16, 2019

The SXSW Conference and Festivals announced the 2019 Jury and Special...

Saturday, Mar. 16, 2019

The SXSW Festival Audience Award winners spanning narrative and...

Recent SPW Releases

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019

The LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 6th Annual...

Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

Wednesday, Mar. 13, 2019

SHOOT is pleased to announce the content lineup for it's first semi-annual...

MySHOOT Profiles


Director

Producer
Rebecca Blake
Director
Ky Dickens
Cinematographer, Director

MySHOOT Company Profiles

Top