The Best Work You May Never See: PETA's "Animals Are Not Christmas Gifts" From Serviceplan


Robert Goldrich
Tuesday, Dec. 25, 2018


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The new “Animals are not Christmas gifts” spot is based on the PETA Deutschland campaign “Abandoned after Christmas.” To illustrate the problem of pets being discarded after Christmas, PETA and German ad agency Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

“Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,” said Jobst Eggert, responsible for Creation & Special Projects at PETA. 

Justus Becker directed the emotional holiday spot designed to raise awareness that pets given as Xmas presents often end up on the streets.


Client PETA Deutschland Agency Serviceplan Campaign International GmbH & Co. KG, Hamburg  Markus Kremer, Thomas Heyen, managing partners; Sebastien Stabenau, design director; Niklas Scholz, copywriter; Svea Drechsler, art director; Philipp Trubiger, Daniel Hill, jr. art directors; Nils-Christian Sperling, final art specialist. Production Justus Becker, director; Jasper Engel, DP; Madeline Pfisterer, production assistant. Music DamienDamien Song: "Silent Night"

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