The Best Work You May Never See: Publicis Conseil, Iconoclast Director Vincent Lobelle Take Xmas By The Horn For Orange
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Robert Goldrich1637 views
For telecommunications client Orange, Paris ad agency Publicis Conseil has created “Unicorn Granddad,” the story of a granddad who is given a smartphone on Christmas Eve.
Somewhat taken aback, he wonders what he’s going to do with this gift that he doesn’t even know how to use--until his granddaughter sends him a picture of herself with a unicorn filter.
From that point, we will follow him on an extraordinary mission: alone in his workshop, he will saw, paint, sew, cut and shape to create something truly amazing.
His perseverance and boundless imagination will help him stay in touch with his granddaughter, in his own homemade way and thanks to his new mobile phone.
This modern-day tale, directed by Vincent Lobelle of production house Iconoclast, shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones.
Client Orange France Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Fabrice Delacourt, creative director; Damien Sabatier, strategic planner; Benjamin Sanial, copywriter; Raphael Halin, art director; Benjamin Auberdiac, TV producer. Production Company Iconoclast Vincent Lobelle, director; Domitile Laurens, producer; Lien Moulin, producer-director; Matias Boucard, DP; Andy Kelly, production designer; Reem Kuzali Zanoli, designer. Postproduction Prodigious Franck-Hervé Marc, postproduction director; Cyril Nakache, editor; Arthur Paux, colorist; Joel Tessonneau, sound production; Vrej Minassian, music & experience director. Music “La Passerella d’Addio,” Nino Rota and his Orchestra