The Best Work You May Never See: Publicis Conseil Unspools "The Thread" For Orange
Telecommunications company Orange International’s penchant for connecting people is showcased in this spot created by Publicis Conseil, Paris, and directed by Nico Perez Veiga via production house Iconoclast. The technology bringing folks together is represented by an orange thread that spans vast distances.
The common thread eventually connects two people in particular, part of a campaign based on the idea that “Orange brings you closer, the rest is in your hands.”
Client Orange International Agency Publicis Conseil, Paris Elie Trotignon, executive creative director; Frederic Royer, creative director; Fabien Chiaffrino, artistic director; Christophe Paviot, copywriter; Timothe Rosenberg (Prodigious), producer. Production Iconoclast Nico Perez Veiga, director; Nathalie Lecaer, producer; Rodolphe Lanaro, line producer; Steve Annis, DP; Lucie Gallot, production assistant. Postproduction Digital District Cyril Bordesoulle, Guillaume Larose, post producers; Carlos Font Clos, editor; Mathieu Caplanne, colorist; Joel Tessonneau, sound producer.