The Best Work You May Never See: Renault, Publicis Conseil, Director Laura Sicouri Put Woman On The Road To Employment

By

Robert Goldrich
Thursday, Mar. 28, 2024

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This spot introduces us to a woman who is notified that her job interview went well and that she is being offered a trial run which can lead to permanent employment. The only potentially undermining stumbling block is that the commute is long and she has no car. 

Her predicament is not uncommon in France, according to Cléa Martinet, VP sustainability at Renault Group, who shares, “Mobility plays an essential role in obtaining, keeping a job or getting trained. This is a source of inequality: more than half of job seekers in a situation of financial fragility have been forced to refuse a job due to a lack of transport solutions. This societal challenge encouraged Renault Group to launch CareMakers, an inclusive mobility program in 2012. Today, Renault Group is strengthening its commitments by offering people on a trial period the possibility of leasing a vehicle on a long-term basis or with an option to buy, and only starting to pay once the new job has been secured. A first in France.” 

Laura Sicouri of production house DIVISION directed this :60, which is part of a campaign from agency Publicis Conseil, Paris.

Credits

Client Renault Group  Agency Publicis Conseil Agathe Bousquet, CEO; Marco Venturelli, CEO/chief creative officer; Romulus Petcan, Gabriel Gherca, executive creative directors; Guillaume Sabbagh, copywriter; Marie Donnedieu, art director; Philippe Martin-Davies, Donya Bouzarjomehri, Kayla Shenassa, strategic planning; Chloé Frappereau, digital project director; Caroline Petrucelli, head of production; Benjamin Auberdiac, TV producer. Production DIVISION Laura Sicouri, director; Melodie Preel, DP; Hélène Daubert, exec producer; Ines Maillot, line producer; Clemence Janeski, chief decorator; Juliette Alleaume, stylist. Postproduction Prodigious Dehia Oussana, Thomas Savery. Postproduction Firm Indiana Bigot Sound Start-Rec Alex Jaffray, Mathieu François, Martin Sumeire, Chloé Prechac

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