Wednesday, May 22, 2019
You are here:

The Best Work You May Never See: Right to Play's "We Rise" Anthem From BBDO Toronto

By

Robert Goldrich
Tuesday, Nov. 27, 2018

1428 views

Log in or register now!

Mark Zibert of production house Skin & Bones, Toronto, directed three spots, including this “We Rise” anthem piece for Right to Play out of BBDO Toronto. The campaign anchor :90 is built around images of young children forced into cruel situations at the hands of adults. The images are accompanied by a voiceover, presented as slam poetry, which begins, “They think they can traffic us, abuse us, marry us and use us. They think that our futures are their own to shape, that they can determine our God-given fate.” 

As the spot progresses, the children begin standing up and taking control of their destiny, while the voiceover states, “We’re not your cheap labor, we’re not your child brides, we’re not poor kids with some flies in our eyes. We won’t just stand by while the world lets us die. No! We rise.”

Right to Play gives oppressed kids hope through play-based learning. It’s part of a solution to a rampant problem as millions of children every day face dangerous and difficult challenges that rob them of dignity and hope.

Credits

Client Right to Play Agency BBDO Toronto Denise Rossetto, Todd Mackie, chief creative officers; Domenique Raso, copywriter; Anand Iyer, art director; Mike Nugent, design; Dena Thompson, broadcast producer. Production Skin & Bones Mark Zibert, director. Editorial The Assembly David James Findlay, Marka Rankovic, editors. Music/Sound Pirate Toronto. Color & VFX Alter Ego

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 22, 2019

Brad Pitt and Leonardo DiCaprio said they forged a "cinematic bond" making...

Tuesday, May. 21, 2019

“Fearlessness,” a riveting spot about what it takes for reporters at The...

Tuesday, May. 21, 2019

In its last blast, “The Big Bang Theory” topped the TV ratings by a light-...

Tuesday, May. 21, 2019

Marking its 40th anniversary, The Telly Awards announced this year’s...

Tuesday, May. 21, 2019

In 1992, Disney transported audiences to the mythical land of Agrabah,...

Tuesday, May. 21, 2019

Cannes Lions has named Apple Inc. as the Creative Marketer of the Year...

Recent SPW Releases

Wednesday, May. 22, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Tuesday, May. 21, 2019

“Fearlessness,” a riveting spot about what it takes for reporters at The...

Tuesday, May. 21, 2019

Los Angeles-based VFX studio a52 gives its thriving color department their...

Tuesday, May. 21, 2019

The debut campaign for LA-based Movita Juice Bar is the brainchild of...

Tuesday, May. 21, 2019

Creative studio Nice Shoes , with headquarters in New York, partnered with...

Tuesday, May. 21, 2019

Continuing its growth and its investments into excellence, design-driven...

MySHOOT Profiles


Editor
Andy Richter
Director, Producer
Angel Soto
Director

Director

MySHOOT Company Profiles

Top