Sunday, September 23, 2018
You are here:

The Best Work You May Never See: Rodrigo Garcia Saiz Directs "The Gift" For Platano de Canarias

By

Robert Goldrich
Friday, Jan. 19, 2018

3293 views

Log in or register now!

Director Rodrigo Garcia Saiz of Central Films, L.A., teamed with Madrid-based agency El Ruso de Rocky on this short for Platano de Canarias, an institutional brand marketing bananas from the Canary Islands. The six-minute spot is  a continuation of the “Savor every day” campaign, which was first launched in April 2017. Titled “El Regalo” (“The Gift”), this latest piece aired in full on broadcast with additional media buys across cinemas, digital and social media.

The heartfelt spot peers into the special bond between a little girl and her grandfather from the simple moments chatting and snacking on a banana, to the little girl breathlessly anticipating the school bell at the end of each day to rush to meet her grandfather and embark on their daily adventure. The pair go hand-in-hand not to the playground, but rather a junkyard where each afternoon they transform a scrapped old car into a magic vehicle that transports them to any time and place that their hearts desire. The cinematic vignettes capture the beautiful moments of genuine friendship gleaned through countless shared escapades as the duo gallop along vast countrysides, explore the Moon as astronauts and dodge a monster (a personified version of her own stuffed animal) in dark woods. 

The girl’s parents regard the adventures with little concern as they carry on with their daily responsibilities. One day, though, the grandfather doesn’t come to pick her up at school. Her father is there instead. Saddened at the passing of her grandfather, she writes Santa, wishing for a new co-pilot with whom she can share special adventures. Her dad reads the note and fills the void as we next see him accompany his daughter to the junkyard for a journey in the magical car.

Credits

Client Plátano de Canarias Agency El Ruso de Rocky, Madrid Angel Torres, Lucas Paulino, creative directors; Miguel Novillo, copywriter/art director; Mariano Tome, head of production; Hector Palacio, producer. Production Central Films Rodrigo Garcia Saiz, director; Unax Mendia, DP; Oscar Cabanas, exec producer/producer; Raul Garcia, exec producer. Editorial Autonautas Javier y Jose, editor. Postproduction/VFX Marte VFX Jaime Aguirre, post producer; Santi, VFX; Blanca Escudero, VFX producer. Music Oeomusica Hernan Carnavale, music producer. Audio Post estudioslapanderia Javier Teruel, audio post producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74856/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74856/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74856/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74856/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Sep. 22, 2018

Comcast has emerged as the top bidder for European broadcaster Sky after a...

Saturday, Sep. 22, 2018

As beguiling and powerful as Jane Fonda is onscreen, she has yet to play a...

Friday, Sep. 21, 2018

SAG-AFTRA has called a strike against advertising agency Bartle Bogle...

Friday, Sep. 21, 2018

Fighting to defend its $81 billion takeover of Time Warner from a...

Friday, Sep. 21, 2018

Executive producer Tanya Cohen has launched production house Slash Dynamic...

Friday, Sep. 21, 2018

New York/Los Angeles/San Francisco-based content creation studio/...

Recent SPW Releases

Friday, Sep. 21, 2018

For fans of Crystal Pepsi, the drink’s revival could not come too soon...

Friday, Sep. 21, 2018

In The Predator, 20 th Century Fox’s reboot of the sci-fi horror franchise...

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

MySHOOT Profiles


Director, Editor

Producer

Director
Angel Soto
Director

MySHOOT Company Profiles

Top