The Best Work You May Never See: Ron Foth Advertising Takes Flight Into Dinosaur Age For Calif. Academy of Sciences
Millions of years ago, pterosaurs ruled the skies. Neither birds nor dinosaurs, they were something all their own, and the largest creatures ever to fly. And now these winged wonders are back--soaring over San Francisco--in a new campaign for the California Academy of Sciences. Developed by Ron Foth Advertising in Columbus, Ohio, the campaign introduces the Academy’s new exhibit, Pterosaurs: Flight in the Age of Dinosaurs. The TV and online commercial spot features life-like pterosaurs flying over the Golden Gate Bridge, the San Francisco skyline, and the Academy itself in Golden Gate Park. The campaign’s digital, print and radio ads showcase rare fossils, and bring their prehistoric stories to life.
Spot was directed by Ron Foth Jr. of Ron Foth Advertising, with animation from Copenhagen-based studio Ghost VFX.
Client California Academy of Sciences, San Francisco Agency Ron Foth Advertising, Columbus, Ohio Ron Foth, Jr., creative director/director/copywriter; David Henthorne, creative director/copywriter; Megan Small, copywriter; Gene Roy, Mike Wilson, Nikki Murray, art directors; Martin Nowak, producer/editor; Lisa Bauer, producer; Doug Edwards, audio. Animation Ghost VFX, Copenhagen, Denmark.
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