Saturday, November 18, 2017
You are here:

The Best Work You May Never See: Ron Foth Advertising Takes Flight Into Dinosaur Age For Calif. Academy of Sciences

By

Robert Goldrich
Wednesday, May. 31, 2017

1038 views

Log in or register now!

Millions of years ago, pterosaurs ruled the skies. Neither birds nor dinosaurs, they were something all their own, and the largest creatures ever to fly. And now these winged wonders are back--soaring over San Francisco--in a new campaign for the California Academy of Sciences. Developed by Ron Foth Advertising in Columbus, Ohio, the campaign introduces the Academy’s new exhibit, Pterosaurs: Flight in the Age of Dinosaurs. The TV and online commercial spot features life-like pterosaurs flying over the Golden Gate Bridge, the San Francisco skyline, and the Academy itself in Golden Gate Park. The campaign’s digital, print and radio ads showcase rare fossils, and bring their prehistoric stories to life.

Spot was directed by Ron Foth Jr. of Ron Foth Advertising, with animation from Copenhagen-based studio Ghost VFX. 

Credits

Client California Academy of Sciences, San Francisco Agency Ron Foth Advertising, Columbus, Ohio Ron Foth, Jr., creative director/director/copywriter; David Henthorne, creative director/copywriter; Megan Small, copywriter; Gene Roy, Mike Wilson, Nikki Murray, art directors; Martin Nowak, producer/editor; Lisa Bauer, producer; Doug Edwards, audio. Animation Ghost VFX, Copenhagen, Denmark.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/71927/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/71927/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/71927/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/71927/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top