Thursday, October 18, 2018
You are here:

The Best Work You May Never See: Rosapark Promotes Train Travel To Brussels By Spotlighting Its Real "Monuments"


Robert Goldrich
Wednesday, Sep. 19, 2018


Log in or register now!

A new campaign from Paris ad agency Rosapark for train company Thalys, which connects cities in France, the Netherlands, Germany, and Belgium, looks to drum up interest in and visitors to the latter country.

While visitors flock to the first three countries, they’re not quite as keen on taking a trip to Belgium. Thalys and Rosapark want to change that by celebrating the capital city’s people. This anthem spot, “Bruxelles by Thalys,” does just that with a poetic presentation of Brussels and its monuments--namely its residents like Rudy, the antiques dealer, Fernand, who’s watched the city evolve over the decades, an Alex, a fixture in the urban nightlife.

Narrated by Belgian singer Angele, the film closes with her declaration, “In Brussels, the real monuments are its people.”

Julian Nodolwsky directed the spot via production house Sovage.


Client Thalys Agency Rosapark Gilles Fichteberg, Jean-François Sacco, creative directors; Nicolas Gadesaude, copywriter; Julien Suarin, art director; Thomas Laurent, producer. Production Sovage Julian Nodolwsky, director; Willy Morrence, producer; Lorette Delva, production director; Nicolas de St Quentin, chief operator. Postproduction Firm Sound Production Studio THINKNTALK Koen Baeyens, Arthur Deligne, sound producers and voice directors; Philippe Ledent, Greg Scheirlinckx, sound engineers.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Oct. 18, 2018

"Can You Ever Forgive Me?" is a film about Lee Israel, a biographer who...

Thursday, Oct. 18, 2018

Paul Schrader’s religious thriller First Reformed is the leading nominee...

Thursday, Oct. 18, 2018

Four-time Academy Award -nominated production designer Jeannine Oppewall,...

Thursday, Oct. 18, 2018

In an otherwise innocuous part of Facebook's expansive Silicon Valley...

Thursday, Oct. 18, 2018

Jim Elliott is returning to Goodby Silverstein & Partners (GS&P)...

Wednesday, Oct. 17, 2018

If Instagram is the dream vacation you’ll never go on and Facebook is...

Recent SPW Releases

Thursday, Oct. 18, 2018

Technicolor Post announced today the appointment of Massimo D’Avolio to...

Thursday, Oct. 18, 2018

Four time Academy Award ® -nominated Production Designer Jeannine Oppewall...

Thursday, Oct. 18, 2018

New York/Los Angeles/San Francisco-based content creation studio BODEGA...

Wednesday, Oct. 17, 2018

StrawberryFrog, the world’s first Movement Marketing company and Cannes...

Wednesday, Oct. 17, 2018

Multi-disciplinary production company Spittn Image and founding EP Melissa...

Wednesday, Oct. 17, 2018

International production company Park Pictures and award-winning feature...

MySHOOT Profiles

Jeff France


Director, Editor
Laurie Rubin

MySHOOT Company Profiles