The Best Work You May Never See: Rosapark Provides "Key" To Police Chase That Never Was For SKODA France


Robert Goldrich
Tuesday, Dec. 24, 2019


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Will and Chuck are police officers ready to spring into action when they get called to chase down a couple of suspects. Enthused, they jump into their police car only to have to spend an inordinate amount of time adjusting the vehicle’s settings including the positioning of the driver’s seat, mirrors, etc. As a result, the thrilling pursuit of bad guys never comes to pass.

If only they had a SKODA, the automobile with a built-in “key” feature. The "key" stores driver settings, meaning that in the case of our eager cops, they could have been ready to roll on a moment’s notice.

With a Hollywood cops-and-robbers movie feel, this humorous SKODA spot came out of Paris agency Rosapark, directed by Jean Baptiste Saurel via production house Big.


Client SKODA France Agency Rosapark, Paris Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco, co-founders; Sacha Lacroix, managing director; Julien Perrard, copywriter; Nicolas Hurez, artistic director; Elodie Jonqauille, head of TV production; Romain Bruneau, consulting director; Maxime Persuy, group leader; Jeanne Neuschwander, head of digital strategy; Clement Bonnet, social media manager; Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin, Aike Westra, social media creative team. Production Big Jean Baptiste Saurel, director; Kasia Staniaszek, Pierre Rambaldi, producers; Driss Lumbroso, production manager. Sound Studio Schmooze Postproduction Firm

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