The Best Work You May Never See: Saatchi NY Creates "No Limitations" For National Down Syndrome Society


Robert Goldrich
Wednesday, Feb. 13, 2019


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To mark the National Down Syndrome Society’s (NDSS) 40th anniversary, the organization has partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome.

This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. 

The individuals with Down syndrome featured in the video have accomplished much on varied fronts. Collette Divitto owns a baking business, AnnaRose Rubright earned her college degree, Louis Dilauri has outlived the average life expectancy, John Tucker starred on an Emmy-winning TV show, Adrian Forsythe is a lobbyist on Capitol Hill, Jon Stoklosa is a successful powerlifter and Nicole Figueroa has been in a relationship with Jeffery Resnick for over 14 years. The talent for the video was chosen from NDSS’s large network of self-advocates with diverse backgrounds and unique stories.

Anthony Pellino of production house Curfew directed “No Limitations” for the NDSS which has invested 40 years to change the way we see people with Down syndrome.


Client National Down Syndrome Society (NDSS) Agency Saatchi & Saatchi New York Andrea Diquez, CEO; Taras Wayner, chief creative officer; Daniel Lobaton, creative director; Rafael Segri, associate creative director/art director; Kiko Mattoso, associate creative director/copywriter; Danielle Hallack, producer; Melissa Hochman, digital director. Production Curfew Anthony Pellino, director; Chris Dodds, producer; Kathryn Berk, exec producer. Editorial Whitehouse Post David Cea, editor; Alejandro Villagran, assistant editor; Caitlin Grady, exec producer; Ryan Smith, producer.

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