Monday, November 12, 2018
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The Best Work You May Never See: Soup's On In Intermarché Spot Directed By Rudi Rosenberg For Paris Agency Romance

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Robert Goldrich
Tuesday, Aug. 28, 2018

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Léa, a little girl, is having trouble reaching a secret stash of cookies hidden high up in a cupboard and realizes what she needs to do is grow taller. After seeing a tall boy eating soup in the cafeteria, she sets out on a mission to eat as much as possible--even though she can’t stand it. 

Titled “Je t’aime trop” (“I love you too much,” referring to the girl’s sweet tooth) as part of supermarket chain Intermarché’s “Better Eating” campaign, this spot was created by Paris agency Romance and directed by Rudi Rosenberg of production house Insurrection, Paris.

“lntermarché’s battle to help people eat better every day remains a guiding compass and we continue to build the brand’s territory,” said Alexandre Hervé, executive creative director of Romance. “But we also wanted to make the emotion of the film evolve by favoring a comedy.”

The film features the song “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires.

Credits

Client lntermarché Agency Romance, Paris Alexandre Herve, executive creative director; Philippe Pinel, Virgile Lassalle, copywriters; Vincent Boursaud, art director; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, producer. Production Insurrection, Paris Rudi Rosenberg, director. Audio Production THE Music “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires

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