Sunday, November 18, 2018
You are here:

The Best Work You May Never See: Soup's On In Intermarché Spot Directed By Rudi Rosenberg For Paris Agency Romance

By

Robert Goldrich
Tuesday, Aug. 28, 2018

1176 views

Log in or register now!

Léa, a little girl, is having trouble reaching a secret stash of cookies hidden high up in a cupboard and realizes what she needs to do is grow taller. After seeing a tall boy eating soup in the cafeteria, she sets out on a mission to eat as much as possible--even though she can’t stand it. 

Titled “Je t’aime trop” (“I love you too much,” referring to the girl’s sweet tooth) as part of supermarket chain Intermarché’s “Better Eating” campaign, this spot was created by Paris agency Romance and directed by Rudi Rosenberg of production house Insurrection, Paris.

“lntermarché’s battle to help people eat better every day remains a guiding compass and we continue to build the brand’s territory,” said Alexandre Hervé, executive creative director of Romance. “But we also wanted to make the emotion of the film evolve by favoring a comedy.”

The film features the song “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires.

Credits

Client lntermarché Agency Romance, Paris Alexandre Herve, executive creative director; Philippe Pinel, Virgile Lassalle, copywriters; Vincent Boursaud, art director; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, producer. Production Insurrection, Paris Rudi Rosenberg, director. Audio Production THE Music “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77535/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77535/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77535/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77535/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 17, 2018

One of the largest outside Democratic groups says ramped-up spending on...

Saturday, Nov. 17, 2018

Standing amid the charred foundations and burned-out movie sets of...

Saturday, Nov. 17, 2018

Mark Wahlberg may be known for his tough-guy image thanks to movies...

Friday, Nov. 16, 2018

ABC Entertainment President Channing Dungey, who created a deep bench of...

Friday, Nov. 16, 2018

The weight of legacy hangs heavily over "Creed II." Not just for most of...

Friday, Nov. 16, 2018

Three years ago, Alan Elliott was at the Telluride Film Festival, prepared...

Recent SPW Releases

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

Friday, Nov. 16, 2018

Creative boutique Chapter Four recently applied its expertise in spatial...

Friday, Nov. 16, 2018

Box office hit, Venom , from Columbia Pictures, was among the first films...

Friday, Nov. 16, 2018

Netflix today announced that it will produce the animated feature film,...

Friday, Nov. 16, 2018

In a bright and fantastic animation by Lucky Post ’s Seth Olson, a man...

MySHOOT Profiles


Visual Effects and Animation

Director

Director

MySHOOT Company Profiles

Top