The Best Work You May Never See: Sweetshop Director Mark Albiston, FCB NZ, Blockhead VFX Listen To Inner-Meerkats For WorkSafe

By

Robert Goldrich
Tuesday, Oct. 27, 2020

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Safety used to just be about following the rules. The problem is you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive--to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign, the centerpiece of which is this hero TV commercial.

Directed by Mark Albiston of Sweetshop with character creation and effects from Blockhead VFX, the spot encourages people at the workplace to listen to their inner-meerkats. Safety just got furry.

WorkSafe is a New Zealand government agency charged with lifting safety performance across all business types in order to ensure New Zealanders return home healthy and safe.

Credits

Client WorkSafe Agency FCB New Zealand David Shirley, Melina Fiolitakis, creatives. Production Sweetshop Mark Albiston, director; Ben Dailey, exec producer; Larisa Tiffin, producer; Marty Williams, DP. Editorial Luke Haigh, offline editor. Character Design, Animation & VFX Blockhead VFX, Auckland, NZ Blockhead, character design, animation & VFX; Stefan Coory, Nigel Mortimer, creative directors/partners (Toolbox: Flame, Nuke, Yeti, Maya) Music & Sound Design Cam Ballantyne

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