The Best Work You May Never See: TBWA\Paris, Directors Degove, Gobert Share A Teen's Story For Burns and Smiles


Robert Goldrich
Wednesday, Nov. 20, 2019


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Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.

To change our way of looking at burn victims is the aim of this new TBWA\Paris campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through “Matheo,” a film directed by Bertrand Degove and Fabrice Gobert via production house Wanda, teenagers are featured in a story...of teenagers. Can a teen with severe burns live a “normal” life?


Client Burns and Smiles Agency TBWA\Paris Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/art direction; Maxime Boiron, head of TV; Lorraine Poincignon, TV producer. Production Wanda, Paris Bertrand Degove, Fabrice Gobert, directors; Antoine Bagot, producer; Jacques Girault, head operator; Micka Arasco, SFX makeup. Postproduction Wanda, Paris Olivier Glandais, head of postproduction; Cecile Dessertine, editor; Frank Voiturier, calibrator. Sound Production TBWA\Else Olivier Lefebvre, head of music and sound; Fanny Mithois, sound director; Vendome UHL, Matthieu Seignez, Max Labarthe, sound engineers; Marion Le Guluche, music rights. Music “The Only Living Boy in New York” 

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